HOUSTON, TEXAS (By Editors at Energy Analytics Institute, 30.Oct.2025, Words: 240) — Environmental solutions provider WM and North America’s largest recycler, released its 2025 WM Recycling Report, revealing a significant “say-do gap” between Americans’ recycling intentions and their actual behaviors.
The survey also highlighted that consumer packaged goods (CPG) companies with well-known product brands can influence purchasing decisions by prioritizing recyclability.
Based on a national survey of more than 1,000 consumers and immersive behavioral research in various US markets, the report highlights how positive emotions, everyday rituals and competing priorities shape recycling, and identifies opportunities to make recycling easier, more convenient and more impactful, WM announced on 30 Oct. 2025 in an official statement.
The report also shows that consumers oftentimes favor companies with recycling commitments – such as those that use recycled content in products or businesses that make recycling available.
“The 2025 WM Recycling Report shows us that to truly close the gap between intention and action, recycling providers, consumer packaged goods companies and municipalities need to meet people where they are and understand what influences them to recycle,” said Tara Hemmer, chief sustainability officer, WM.
“At WM, we are investing in technology, infrastructure and education to help turn good recycling intentions into real, lasting impact — all while working with companies to help them maintain their recycled content commitments and with municipalities to increase recycling access in communities,” Hrmmer said.
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By Editors at Energy Analytics Institute. © 2025 Energy Analytics Institute (EAI). All Rights Reserved.
