MEXICO CITY, MEXICO (By Fidencio Casillas, Energy Analytics Institute, 4.Jul.2025, Words: 220) — The government of the state of Baja California Sur will officially implement the EMBRACE IT tax on foreign visitors who stay in the state for more than 24 hours. The measure looks to generate funds to strengthen natural environmental conservation, community development, and local tourism infrastructure.
This initiative is outlined in Article 129 Bis of the Finance Law of the State of Baja California Sur, as well as Section IV-VII of the General Rules, which specify the Means and Mechanisms to pay the Tax Fee.
It will be implemented in collaboration with Tourist Tax México S.A. de C.V. (TTMX), utilizing Travelkore’s SaaS technology, Travelkore announced on 4 Jul. 2025 in an official statement.
Details regarding the tax include:
— established amount is $470 MXN per person (approx. $25),
— payment must be made exclusively online through the Travelkore platform, and travelers must present their proof of payment at the state’s entry and exit points,
— the resources are intended for 1) environmental protection, 2) infrastructure improvement, and 3) social and cultural projects,
— coverage: all foreign visitors arriving by land and air at Los Cabos (SJD), Cabo San Lucas (CSL), La Paz (LAP), and Loreto (LTO) airports.
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By Fidencio Casillas reporting from Mexico City. © 2025 Energy Analytics Institute (EAI). All Rights Reserved.
