HOUSTON, TEXAS (Editors at Energy Analytics Institute, 20.Jun.2025, Words: 440) — Despite the strong emergence of artificial intelligence (AI) in recent years, journalists continue to have a unique role to play in changing the narrative around the global energy sector which uses fossil fuels (coal, oil and gas) as well as renewable sources (wind, solar and others) to generate energy.
To this end, Energy Analytics Institutes‘ (EAI) free journalism workshop series is meant to help emerging journalists — covering the energy sector in particular and finance, economics and politics in general — address key issues and tell engaging stories to audiences worldwide.
EAI’s journalism 101 primer is an 1-hour in-person workshop that gives journalists a solid foundation in the usage of a variety of tools to tell their stories.
The workshop covers the following:
The basics of a 4 paragraph informative story:
— themes (what? why? so what?), details, size and scope;
— headlines, leads, reinforcing the lead, quotations, details, nut paragraphs, background around the subject or topic;
Types of stories: news driven, scoops, or data driven:
— ways to procure news: sources, news releases, social media;
— the anatomy of a scoop: leaked information and sources;
— finding and negotiating for data, vetting, cleaning and analyzing data, and ensuring solid data analysis;
Ethics in journalism:
— the vital role of ethics in journalism, focusing on accuracy, fairness, and impartiality and importantly attribution to “why and how you know what you know”;
Tools to storytelling:
— photography, videos, audio, screenshots, documents, data, and sources;
Leveraging social media:
— Use of different platforms to reach and engage with audiences;
— LinkedIn, X, Instagram, Facebook, company websites, and Google search alerts
This workshop is a prerequisite for a longer, more in-depth 2 hour course that includes 6 practice stories (instead of a certificate) to be published on the EAI website and across its social media platforms.
3 locations in Houston
The workshop is directed at high-school and university students although attendance is open to all persons interested in journalism in general and energy journalism in particular. The workshops will be held on Saturdays starting in Jul. 2025 and at the following locations:
— Kendall Library, 609 N Eldridge Pkwy, Houston, Texas 77079
— Robinson-Westchase Library, 3223 Wilcrest Dr., Houston, Texas 77042
— Alief-David Library, 11903 Bellaire Blvd, Houston, Texas 77072
Interested parties should email us at energy.analytics.institute@gmail.com with the words “Summer Houston Workshop + [Location]” in the subject line. Example, someone interested in attending the workshop at the Kendall Library should send us an email with the words “Summer Houston Workshop Kendall” in the headline.
Also, please include the following in the body of your email: 1) full first and last name, 2) email address or best contact method, and 3) planned high school or university focus area (journalism, public relations, marketing, etc.)
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By Editors at Energy Analytics Institute. © 2025 Energy Analytics Institute (EAI). All Rights Reserved.
